2025年11月6日木曜日

Three books that beginners in investing should read first.

 if you’re just starting to invest, the best books aren’t about “hot stock tips,” but about building the right mindset and understanding the long-term principles of investing.

Here are three world-class books that will give you a solid foundation 👇


📘 1. “The Little Book of Common Sense Investing” — John C. Bogle

  • The simplest and clearest guide to index investing.

  • Explains why most investors lose to the market and how low-cost index funds consistently win over time.

  • John Bogle (founder of Vanguard) teaches the power of “buying the whole market and holding it.”

🧭 Perfect for understanding how to invest successfully without guessing or trading frequently.


📗 2. “A Random Walk Down Wall Street” — Burton G. Malkiel

  • Classic introduction to investing theory.

  • Explains that markets are mostly efficient — meaning even professionals rarely beat them.

  • Covers stocks, bonds, real estate, and practical strategies for long-term investors.

📈 Great next step after you understand basic personal finance.


📙 3. “The Psychology of Money” — Morgan Housel

  • Investing is more about behavior than math.

  • Teaches patience, risk management, and emotional control — the real skills behind long-term success.

  • Full of short, engaging stories that change how you think about wealth.

💡 Helps you avoid the psychological traps that cause beginners to lose money.


📚 Recommended Reading Order

1️⃣ The Psychology of Money → mindset
2️⃣ The Little Book of Common Sense Investing → strategy
3️⃣ A Random Walk Down Wall Street → deeper understanding


 

投資の初心者がまず読むべき本3選

 【投資の初心者がまず読むべき本3選】


「投資の初心者」が読むべき本は、
難しいテクニックよりも「考え方・仕組み・基本戦略」を理解できるものが最重要です。

以下の3冊は、世界中で多くの初心者が「ここから始めて成功した」と言われる鉄板の名著です👇


📗 投資初心者がまず読むべき本3選

① 『お金の大学』両@リベ大学長

  • 日本人向けの超わかりやすい入門書。

  • 貯金・保険・節約・投資の基本を体系的に学べる。

  • 「まず何をやればいいか」が明確になる。

  • 初心者はまずこの本で“土台”を作るのがおすすめ。

👉 難しい投資用語なし。読みやすさ・実践しやすさNo.1。


② 『ウォール街のランダム・ウォーカー』バートン・マルキール

  • インデックス投資のバイブル。

  • 「プロでも市場を予測できない」「長期・分散・低コスト」が最強という原則を学べる。

  • 米国株・ETFなどの基礎理解にも役立つ。

👉 長期投資を始めるなら、絶対に読んでおきたい一冊。


③ 『敗者のゲーム』チャールズ・エリス

  • 個人投資家の最も現実的な戦略を解説。

  • 投資で勝つより「負けないこと」が大切という視点。

  • 長期投資・インデックス運用の合理性をわかりやすく説明。

👉 シンプルだけど深い、「堅実に資産を増やすための教科書」。


💡 読み方のおすすめ順

1️⃣ 『お金の大学』でお金と投資の全体像をつかむ
2️⃣ 『ウォール街のランダム・ウォーカー』で投資の理論を理解
3️⃣ 『敗者のゲーム』で長期運用の心構えを固める



2025年11月5日水曜日

Characteristics of Keywords Wealthy People Search for Online

 [Characteristics of Keywords Wealthy People Search for Online]


Looking at "what wealthy people search for online" reveals their thought processes, time management, and attitude towards information.

While poor people search for "answers,"

wealthy people search for "structures, principles, and strategies."


Below, we will specifically break down the actual trends and psychology 👇


💎 7 Characteristics of Keywords Wealthy People Search For

✅ 1. [High Level of Abstraction] Trying to understand "mechanisms" and "structures"

Wealthy people search for "Why" rather than "How."


🔍 Examples:

"What is cash flow?"


"Money flow and economic mechanisms"


"Asset formation model"


"Tax system reform impact"


"Corporate growth strategy examples"


🧠 Intent:


To understand the "principles," not just the "know-how."

Once understood, it can be applied to any situation.


✅ 2. [Long-Term Perspective] Researching topics with a view to "5 or 10 years from now"

They are interested in sustainability and changes in trends, not short-term get-rich-quick schemes.


🔍 Examples:

"Industrial structure changes due to AI"


"Next growth market"


"Real estate interest rate trends 2025"


"Demographic trends Japan economic impact"


🧠 Intent:


Prioritizing "what will remain in the future" rather than making money now.


✅ 3. [Data-Driven Thinking] Searching for numbers, statistics, and primary information

They try to read primary data themselves rather than relying on emotional reviews.


🔍 Examples:

"Bank of Japan monetary policy report PDF"


"Ministry of Land, Infrastructure, Transport and Tourism land price survey"


"Company quarterly financial statement analysis"


"Consumer price index graph"


🧠 Intent:


To make their own judgments based on "data," not "other people's opinions."


✅ 4. [Cross-Industry Research] Researching their own industry + other industries

The more successful people are, the more they search for fields outside their own expertise. (Understanding the structure of different industries to find opportunities)


🔍 Examples:

"Logistics DX case studies"


"Healthcare x AI business models"


"Energy market investment trends"


🧠 Intent:


To view the economy in terms of "lines" rather than "points."

To align your business with current trends.


✅ 5. [Risk Management] Researching "protective" information simultaneously

Wealthy individuals prioritize "defense" as well as "offense."


🔍 Examples:

"Investment fraud cases"


"Correct methods for inheritance tax reduction"


"Asset protection, overseas relocation, tax system"


"Advantages and disadvantages of incorporation"


🧠 Intent:


Maintaining wealth is more about "not losing" than "increasing."


✅ 6. [People and Ideas] Searching to learn "mindsets" rather than just knowledge

They tend to search for "successful people's thinking models" through books and videos.


🔍 Examples:

"Warren Buffett's investment philosophy"


"Kazuo Inamori's management philosophy"


"Peter Drucker's organizational theory"


"Successful people's habits, morning routine"


🧠 Intent:


To update your "thinking OS" rather than just learning temporary techniques.


✅ 7. Searching with the goal of [opportunity discovery, not problem solving]

Many people search for "solutions to problems," but

wealthy individuals look for "opportunities that others haven't yet noticed."


🔍 Examples:

"Markets that haven't yet grown"


"Side hustle trends 2026"


"Technology adoption for cost reduction"


"Niche industry success stories"


🧠 Intent:


To find the "next search words" before others do.

Information foresight = monopolizing opportunities. 🧠 Summary of Wealthy People's Search Thinking

Perspective | Poor Thinking Search | Wealthy Thinking Search

Purpose | Solution/Relief | Understanding Structure/Strategy

Timeframe | Immediately | 5 years from now, 10 years from now

Information Sources | Social Media, YouTube, Summary Articles | Public Statistics, Professional Books, Primary Sources

Viewpoint | Personal/Emotional | System/Overall Economy

Field | Focused on personal problems | Other industries/Future-oriented

Action Result | Information Consumption | Information Utilization/Asset Creation

💬 Summary: Search keywords are a "mirror of thinking"

🔹 Poor people search for "How to?"

🔹 Wealthy people search for "Why does it happen?"


The former are on the "receiving side" of answers,

the latter are on the "creating side" of answers.


This difference, over time, becomes a difference in wealth.

Keywords Searched by Poor People Trying to Get Rich Online

 [Keywords Searched by Poor People Trying to Get Rich Online]


In fact, the keywords that "poor people search for when trying to get rich" often reveal their "thought patterns" and "psychology of misjudging the flow of money."


Below, we summarize the actual search trends, psychological background, and the differences from "keywords that wealthy people search for" 👇


🧩 Keywords Frequently Searched by Poor People (Typical Examples)

Category Examples of Frequently Searched Keywords Underlying Psychology

💰 Quick Money Making "Easy ways to make money"

"Make money with your smartphone"

"Make 10,000 yen a day"

"Side hustle for quick cash" A mindset that wants to achieve results "without effort or time." Short-term and superficial.

💼 Side Hustles "Side jobs for beginners"

"Legitimate side hustle apps"

"Recommended side jobs for housewives" A desire to "easily increase income." But easily targeted by information product scams.

💸 Investment "Small amount investment for beginners"

"Is it still possible to invest in cryptocurrency now?"

"Stocks from 10,000 yen" A tendency to aim for a "one-shot reversal with small capital." Similar to a gambling mentality.

🧙‍♂️ Spiritual/Luck "Ways to improve financial luck"

"Law of attraction for money"

"Tips for winning the lottery" A dependent mindset that seeks results from "external factors."

🏠 Escapism "I want to quit my job," "Make money from home," "Jobs that even a NEET can do" The main focus is dissatisfaction with the current situation, starting from escapism rather than strategy.

🎯 One-Shot Reversal Mentality "FX automated trading," "Binary options easy," "Cryptocurrency 100x potential coins" Prone to jumping into risky products without sufficient knowledge.

💡 Characteristic: A lack of initiative is common in these searches

People with a poverty mindset tend to fall into the idea of—


"Wanting to get results immediately through methods other than their own efforts."

And the subject of their searches is always "how to."


× Not "creating a system themselves"

〇 Searching for "someone who will teach them how to make money." Taking advantage of this mindset, scams, information products, and expensive courses are advertised.

(The catchphrase "You too can earn 1 million yen a month" is precisely targeting this.)


💎 On the other hand, keywords searched by people with a "wealthy mindset":

Category Examples of actual search keywords Underlying psychology

📊 Understanding the structure of money "What is cash flow?"

"Compound interest calculation method"

"Difference between asset income and earned income" An attitude of trying to understand the "mechanism" and "principles."

📚 Learning/Skills "How to read financial statements"

"Python data analysis"

"How to make money with AI" Acting with the goal of skill improvement and system building.

🏗️ System Building "How to create an automated revenue site"

"Real estate cash flow simulation" Trying to create an "asset system" to reduce labor.

📈 Investment/Economics "ETF long-term investment"

"S&P500 accumulation"

"Inflation hedge methods" Long-term and stable thinking, while understanding the risks.

🤝 Networking/Business "Finding business partners"

"How to find a business partner" Aiming for expansion not through individual power, but through "systems" and "cooperation."

🧠 Common points:


"Learning the mechanism," "Creating it yourself," "Long-term perspective"


🔍 The problem with the search words of poor people is the "search purpose"

Poor people:


"Looking for answers that will help me because I'm struggling now"


Wealthy mindset:


"Learning the principles to become free in 5 years"


This difference in "time horizon" determines the search content.


🧭 If you want to shift to a "wealthy mindset," change how you search.

🔁 Search word transformation training

Poor mindset search Transforming into a wealthy mindset

"Easy ways to make money" "Ways to increase cash flow"

"Recommended side jobs" "Monetization utilizing skills"

"FX automated trading" "Designing a balance of risk and return"

"Improving financial luck" "Optimizing income portfolio"

"Winning the lottery" "Reproducible asset management"

Just changing the words dramatically changes the level of information you see. ✅ Summary: Search terms are a mirror reflecting one's "level of thinking"

Perspective | Poor People's Search Trends | Wealthy People's Search Trends

Objective | Want money immediately | Want long-term freedom

Focus | Others/External factors | Self/Systems

Timeframe | Short-term/Immediate results | Long-term/Reproducible results

Emotion | Anxiety/Impatience | Learning/Exploration

Outcome | Scams/Waste | Growth/Asset building

Checklist for Identifying Investment Scams and Risky Products

 [Checklist for Identifying Investment Scams and Risky Products]


To "increase your assets through investment," you need "protection skills" before "growth skills."

Scams and dangerous investment products are becoming increasingly sophisticated every year, and they are designed to target those with the least knowledge first.


Here, we introduce a "Checklist for Identifying Investment Scams and Risky Products" that anyone can use.


🚨 [Checklist for Identifying Investment Scams and Risky Products]

✅ 1. [Returns] "Guaranteed annual return of X%" or "Absolutely no losses" is 100% false

Checkpoints:


Phrases such as "principal guaranteed," "annual interest rate of 10% or more," or "guaranteed profit" are used.


They emphasize that it is "safer and higher yielding than banks."


🔎 Reason:


Higher returns always come with higher risks.


Only government bonds and deposit insurance can be "guaranteed."


"High returns with zero risk" does not exist in this world.


→ Principle:


Be suspicious of any investment that promises returns.


✅ 2. [Seller] Be wary of "only available from this person" or "referral-based" schemes

Checkpoints:


"Limited offering," "for a limited time only," "only available through a referrer."


"Companies not registered with the Financial Services Agency."


🔎 Reason:


Scam products spread in "closed communities" (SNS, LINE groups, etc.).


Legitimate financial products can be purchased by anyone through official websites or securities companies.


→ Principle:


Take a step back if you hear words like "limited," "referral," or "secret."


✅ 3. [Transparency] Unclear explanations and incomprehensible mechanisms are unacceptable

Checkpoints:


The mechanism is a black box, such as "AI automatically manages it" or "compounding using cryptocurrency."


There is no specific explanation of "where and how the money is invested."


🔎 Reason:


Things that cannot be explained = things that people won't believe if explained.


The golden rule of investing is to only invest in what you understand.


→ Principle:


Do not invest a single yen in anything you don't understand. ✅ 4. [Pressure and Solicitation] "Rushing, inciting, and using group pressure" are danger signs.

Checkpoints:


"You won't make it if you don't apply now."


"Celebrities are doing it," "Everyone is starting."


Using "free seminars" and "networking events" to emotionally manipulate.


🔎 Reason:


A common tactic of scammers is to "force a decision without giving time to think."


Legitimate financial products provide an environment where you can calmly consider them at any time.


→ Principle:


For any investment that says "act now," always take a cooling-off period.


✅ 5. [Appeal to Authority] Don't trust celebrity endorsements, titles, or media appearances.

Checkpoints:


Advertisements such as "Former banker at XX," "Supervised by famous investor Mr. XX," "Featured on TV."


Celebrities and influencers are promoting it.


🔎 Reason:


Scammers use "authority and celebrities" to create a false sense of trust.


Real investors don't use "flashy advertising."


→ Principle:


The flashier the advertisement, the less trustworthy it is.


✅ 6. [Withdrawal Risk] "Unable to withdraw funds" and "Unable to contact" are terminal symptoms.

Checkpoints:


"Withdrawal requests remain pending."


"The person in charge suddenly disappeared," "The website disappeared."


🔎 Reason:


A typical "Ponzi scheme" (paying dividends to old investors with money from new investors).


It will inevitably collapse.


→ Principle:


Investments where "deposits are easy, but withdrawals are difficult" are definitely scams.


✅ 7. [License] Always check the Financial Services Agency registration and company information.

Checkpoints:


Does it have a financial instruments business operator registration number (e.g., XX Financial Bureau Director (Financial Instruments) No. △△)?


Does the operating company's address, representative, and phone number actually exist?


🔎 How to check:

👉 Financial Services Agency official website

"Registered Business List": https://www.fsa.go.jp/menkyo/menkyoj/kindex.htm


→ Principle:


No registration = Illegal business = Withdraw immediately. ✅ 8. [SNS-based Scams] 90% of investment offers via Instagram, X (formerly Twitter), and LINE are fake.

Checkpoints:


"I'll provide investment guidance via DM," "Guaranteed profits with automated trading tools"


Phrases like "Even beginners can earn 100,000 yen per month"


🔎 Reason:


SNS investment scams are increasing every year. The Financial Services Agency and the National Police Agency have already issued warnings.


Legitimate securities companies and investment trusts do not engage in DM solicitations whatsoever.


→ Principle:


The safest approach is to avoid any investment offers received via social media.


🧠 Finally: The decisive difference between real investments and scams

Item Real Investment Scam/Dangerous Product

Mechanism Transparent and understandable Opaque and inexplicable

Return Variable (no guarantee) Emphasizes "guaranteed profits"

Solicitation Method Self-judgment/Official channels Inducement via DM, phone calls, seminars

Registration Registered with the Financial Services Agency Unregistered or operating from overseas

Withdrawal Possible anytime Delayed or restricted

✅ Summary: 3 principles to follow to avoid scams

Never invest in anything you don't understand.


Immediately disengage if you see "guaranteed," "limited," or "urgent."


Always check for Financial Services Agency registration and withdrawal availability.